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How a Custom Electric Motor Is Designed

By Kaan Ozgen · Published

A custom motor design starts with what the motor must do, not with a catalogue. This guide walks through the steps from requirements to a built motor, shows the inputs each step needs, and explains the trade-offs that shape the final design.

With the Turncircles configurator, the first two steps take minutes: you get an analytical design and an indicative price straight away, and a simulated motor you can evaluate before you commit to a prototype.

1. Start With the Requirements

Requirements decide everything that follows. Fill in this sheet before you contact any supplier; the example column describes a robot joint.

Requirement sheet for a custom motor
ItemExampleWhy it matters
Continuous torque (Nm) and speed (rpm)20 Nm at 200 rpmSets the thermal load and the power
Peak torque and duration35 Nm for 2 sSets the magnetic and mechanical limits
Supply voltage (V)48 V DCSets the winding and the controller
Envelope: diameter and length (mm)120 mm × 40 mm, including mountingSets the topology and the gap area
Mass limit1.2 kg, complete motorSets the materials and the construction
Environment: temperature and IP rating−20 to +50 °C, IP54Sets the housing and the seals
Duty cycle40% on, 60% off, 10-minute cycleSets the thermal design
Quantity1 prototype, then 50 per yearSets the process and the cost

If you do not know a value, say so rather than guessing. An honest "unknown" is easier to design around than a number that turns out to be wrong after the prototype. The motor sizing guide shows how to derive torque and speed from the load.

2. Work Out the Power and Speed First

Mechanical power follows from torque and speed:

P (W) = T (Nm) × ω (rad/s),  ω = rpm × 2π ÷ 60

For the example: ω = 200 × 2π ÷ 60 = 20.9 rad/s, so P = 20 × 20.9 ≈ 419 W at the continuous point, and about 733 W at the 35 Nm peak if it occurs at the same speed. Check the result at the extremes of the speed range, because torque and power rarely hold across the whole range. The power from torque calculator does the conversion.

3. Choose the Topology

The first design decision is the topology: axial or radial flux, coreless or iron-cored, sealed or wet. The requirements usually point to one or two options.

Which requirement points to which topology
If the requirement is…It points toward
Wide diameter, short length, high torqueAxial flux
Long envelope, high speed, high volumeRadial flux
Low ripple, no core loss, low massCoreless stator
High torque per magnet volume, cost-drivenIron-cored stator
Immersion, washdown or a harsh fluidSealed or canned (wet) construction

If two topologies remain, run both through the design study and compare the results on the same basis.

4. Run the Design Study

The design study has three parts. Each one can change the result, so each needs its own check.

Electromagnetic design. Choose the number of poles and slots (or coils), the magnet grade and thickness, the air gap and the winding. These set torque, back-EMF, and the voltage and current the controller must supply. The winding calculator and the magnet selector show two of these choices in isolation.

Thermal design. Estimate the losses in the winding, the magnets and any iron, and check the temperatures over the duty cycle. A design that meets the torque on paper can still overheat in continuous use.

Mechanical design. Check the axial magnetic force, the bearing loads, magnet retention at top speed and the mounting. This part often reveals the envelope limits early.

In the Turncircles configurator you enter the requirements and get an analytical design with an indicative price straight away; you then run a finite-element simulation of the same design, which returns torque, back-EMF and an efficiency map. The study confirms the design before any winding is made.

Screenshot of the Turncircles motor configurator next to an axial flux motor
The configurator turns a requirement sheet into a simulated motor design.

5. Make the Trade-offs Explicit

Almost every design involves trade-offs. The common ones:

Common design trade-offs
Trade-offOne sideOther side
Diameter against lengthWider motor, more torque in a short lengthMore mass and a larger mounting footprint
Magnet volume against copperMore magnet, higher torque per ampHigher cost and more magnet mass
Torque against speed (winding)More turns: more torque per amp, lower top speed at a given voltageFewer turns: higher speed, more current for the same torque
Iron against corelessIron: more torque per magnet volumeIron adds mass, cogging and core loss; coreless needs a larger magnetic gap
Mass against coolingLighter housingLess surface and thermal mass for heat removal

A good design study shows the options and what each costs in torque, mass, thermal margin and price, so you decide with the numbers in front of you. Why matching the motor to the application matters more than any single datasheet figure is covered in custom high-efficiency electric motor design.

6. Build a Prototype and Test It

A prototype confirms the design. The measured results are compared with the simulation: torque, back-EMF, temperature rise and efficiency at the points you run. Differences between simulation and test are normal; large differences are a reason to check the model, not to ignore it.

7. Move to a Series

After the prototype, the series is quoted. The quote depends on quantity, materials, the test plan and any changes made after testing. Series work needs a frozen design, incoming-material checks and an agreed routine test for every unit.

8. Lead Times

Typical Turncircles lead times
StageTypical lead timeNotes
Analytical design and indicative priceMinutes, in the configuratorFrom your requirement values
SimulationRun from the configuratorDepends on the design and the queue
Assembly, standard materialsAs little as 20 working daysOnce the design is fixed
Assembly, rare-earth magnetsUp to about 50 daysCustoms clearance on the magnets sets the schedule
SeriesQuoted per orderDepends on quantity and materials

Ask for a dated schedule with every quote; a lead time without a start date is not a schedule.

9. What It Costs

Each design is priced on its own. The configurator gives an indicative price for the analytical design as soon as you enter your requirements, and the quote for a prototype or series follows from the same design, the materials, the quantity and the test plan. The analytical results and price guide explains how the indicative price is built up.

10. What to Send

Start with the requirement sheet above. If you have a datasheet of a motor you want to replace, a drawing of the envelope or a duty-cycle profile, send those too. Missing information slows the study, so send what you have and say what you do not know.

11. Frequently Asked Questions

How is a custom electric motor designed?

It starts from a requirement sheet (torque, speed, voltage, envelope, mass, environment, duty cycle), then the topology is chosen, an electromagnetic, thermal and mechanical design study is run, and a prototype is built and tested against the simulation before a series is quoted.

How much does a custom electric motor cost?

Each design is priced separately. The Turncircles configurator gives an indicative price for the analytical design as soon as you enter your requirements; prototype and series quotes depend on materials, quantity and the test plan.

How long does a custom motor take?

Assembly takes as little as 20 working days for standard materials once the design is fixed. Designs with rare-earth magnets can take up to about 50 days because of customs clearance on the magnets.

Do I need to know motor design?

No. The requirement sheet is what is needed. If you can describe the application and the load, the design can start from there.

Will I see a simulation before I pay for a prototype?

Yes. The analytical design and the simulation come before the prototype.

Can you match an existing motor?

Often. Send the datasheet and describe the application behind it. We will say whether a match is realistic and what would change.

Configure your motor

Enter your requirement sheet in the configurator and get an analytical design and an indicative price in minutes. Prefer to talk first? Use the contact form.

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